Brenda has lived and loved the beef cattle industry for over 30 years. She owns and publishes, BEEFLINK™, a highly regarded national weekly newsletter on the strategies of beef and beef cattle marketing. Her column “Straight from the Hip” is featured in national and provincial newspapers and magazines. Brenda has co-authored beef cattle marketing and feedlot production manuals in Alberta and Saskatchewan. She is an advisory to individuals and companies on marketing and grazing management and has written several private sector manuals. Her consulting company furnishes strategic documents for government and corporate clients. For her passion and vision Brenda was named by Alberta Venture Business Magazine as one of the 50 most influential people in Alberta in 2006. A professional speaker, she has traveled extensively to bring agriculture into everyone’s life! Brenda is the founder of Women in Search of Excellence (WISE), mentoring, training and facilitating for the needs of Canadian women in agriculture. She is a strong supporter of the rural economy and a master of ceremonies for charity events.